At Viva Brands USA, we are committed to protecting your privacy and ensuring that your personal data is handled in a secure and responsible manner. This Privacy Policy outlines how we collect, use, and protect your personal information in accordance with the General Data Protection Regulation (GDPR).
By visiting our website, www.vivabrandsusa.com, and using our services, you agree to the terms of this privacy policy.
1. Information We Collect
We may collect and process the following types of personal data:
- Personal Identification Information: Name, email address, phone number, billing and shipping address.
- Payment Information: Credit card details, billing address, and other payment details (processed by third-party payment providers).
- Technical Data: Information about your visit to our website, such as IP address, browser type, and device information.
- Usage Data: Information about how you interact with our website, including pages visited, time spent on the site, and referral sources.
2. How We Use Your Data
We use the personal data we collect for the following purposes:
- Order Processing: To process your orders, deliver products, and provide customer support.
- Improvement of Services: To analyze and improve the functionality and content of our website.
- Marketing and Communication: To send promotional emails, updates, or newsletters (with your consent).
- Legal Compliance: To comply with applicable laws and regulations, such as processing returns and refunds or handling disputes.
3. Legal Basis for Processing Personal Data
We process your personal data based on the following legal grounds:
- Performance of a Contract: To fulfill orders, process payments, and provide customer support.
- Consent: For sending marketing emails or promotional content, where we have your explicit consent.
- Legal Obligation: To comply with applicable legal requirements (e.g., tax and accounting laws).
- Legitimate Interests: To improve our website and services, and to maintain a safe and secure platform.
4. How We Protect Your Data
We employ a variety of technical and organizational measures to safeguard your personal data, including:
- Encryption: Sensitive data such as payment details is encrypted using industry-standard protocols.
- Access Controls: Only authorized personnel have access to personal data.
- Secure Hosting: We store data in secure servers with appropriate security measures in place.
However, please note that while we strive to protect your data, no system is entirely secure. We cannot guarantee the absolute security of any data transmitted over the internet.
5. Sharing Your Data
We may share your personal data with third parties under the following circumstances:
- Service Providers: To fulfill orders, process payments, or send promotional emails, we may share your information with trusted third-party service providers.
- Legal Requirements: We may disclose your personal data if required by law or in response to valid legal requests from public authorities (e.g., law enforcement agencies).
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.
6. Your Data Protection Rights
Under the GDPR, you have the following rights regarding your personal data:
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request corrections to any inaccurate or incomplete data we hold about you.
- Right to Erasure: You can request that we delete your personal data under certain circumstances.
- Right to Restriction of Processing: You can request that we limit the processing of your data in certain situations.
- Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You can object to the processing of your personal data for direct marketing or other legitimate interests.
If you wish to exercise any of these rights, please contact us at [email protected].
7. Cookies
Our website uses cookies to enhance your experience and analyze website traffic. Cookies are small files that are placed on your device when you visit our website. These cookies help us remember your preferences and improve the performance of our site.
You can control cookies through your browser settings. However, if you disable cookies, some features of our website may not function as intended.
8. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. Once your data is no longer required, we will securely delete or anonymize it.
9. International Transfers of Data
Your personal data may be transferred to and stored outside the European Economic Area (EEA), including countries that may not have data protection laws equivalent to those in your country. In such cases, we ensure that appropriate safeguards are in place to protect your personal data.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” Please check this page regularly to stay informed about how we are protecting your data.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:
Email: [email protected]
Effective Date: April 12, 2025
By using our services, you consent to the terms of this privacy policy.